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Monday, March 27, 2017

How to engage stakeholders in instructional design projects





Introduction
In an ID project, there are different kinds of stakeholders. A project manager must have the ability to manage and deal with different people (Murphy, 1994).

When referring to my team, I always compare a project team to a band. An instructional design project cannot be implemented successfully without the whole band being fully engaged. Well informed, engaged stakeholders can provide the project with insights, views, share guidance and opinions that are vital to the instructional design project. A critical part of the engagement is having them understand what the project is all about, the benefits, their roles, how they can support the project and how the project would support them.

At my workplace the key stakeholders are the members of the executive team that includes the chief of Human Resources (the budget owner), respective Chiefs who requests for specific programs to be developed for the business and staff development, the banks staff, my line manager, marketing and communication team, senior managers, subject matter experts, IT team and the other two learning and development managers ( virtual learning is a key driver to deliver training programs, a virtual learning manager hence works as a link between the other two learning and development manager) . All these stakeholders have interest in the outcomes of the Instructional Design projects. It is important to identify your stakeholders and obtain their buy in early on in the project to ensure success of an ID project.  TechRepublic (http://www.techrepublic.com/) shares a simple form that identifies the stakeholders, their roles in the project, importance and impact etc.

Three examples of the types of people in an organization who could cause re-work or otherwise negatively impact an ID project.
Responding to this question is like attending a therapy session of a situation I am currently in. Before I start lamenting on the situation, it’s important to know that just because someone disagrees with us, it doesn’t necessarily mean they are difficult. That being cleared, I must say, some people thrive on being difficult and find every way to demonstrate their competence in the field e.g.  differing opinions to the extent that no one can move ahead, disengaged SME who chooses not to respond to emails, never send contents and documents on time (or submit wrong versions) and try to avoid you at the canteen, the bossy ones who wants you to change a memo to an e-learning course ---the list is ongoing (welcome to my world).

Allow me to share three personalities that in my view can cause re-work.
Personality
Features
Strategies on how to deal with them
When to engage during the project process
Sherman tanks
·         The want everybody to agree with their view point, they literally get angry, can be abusive, attacking, intimidating and confrontational when you disagree with them. They often cause the project not to proceed especially if they are the sponsors.

·         Give them an opportunity to air their thoughts.
·         Communicate your views, plans and targets in a non-confrontational manner
·         Explain consequences of continuing e.g. disagreeing
·         Escalate to get more assistance and inform that you will be seeking assistance.

Initial phase of the project
Know-it-all-experts
These are in their own league. They are very productive, they share details, facts and knowledge. They are accurate and good planners ---and that’s when things get tough: - they believe their input should suffice, they can hardly wait for others thoughts and often make decisions that could hurt the entire project.



E.g. Can we add this item to the project, and another item? Introducing budget, time and resources issues.
I usually node and show that I am listening to them. I try to avoid confrontations at any time. I acknowledge their experience and expertise while asking for more details (letting them be the experts) and communicate what exactly I want/need.

Implementation and initial stage
Indecisive
They can’t just make decisions, they delay things because they do not want to upset or hurt other people. Sometimes these people are perfectionists and want to have high standards regardless of the timelines etc.

Provide information, clarity, structure, engagement at every little step to help them make an informed decision. Share policies and procedures to reassure decisions are aligned. I also bank on my ability to develop trust and good work relationships so they get comfortable in making decisions.
Initial stage

What I have seen working best is having the emotional intelligence to deal with different personality types, listening, understanding and collaboration – i.e. ‘’seek first to understand then to be understood’’ – Stephen Covey’s habits of highly effectively people as mentioned in the project management minimalist (pg. 48)

Reference
Murphy, C. (1994). Utilizing project management techniques in the design of instructional materialsPerformance & Instruction, 33(3), 9–11.

Laureate Education, Inc. (Executive Producer). (n.d.). Project management concerns: ‘Scope creep’ [Video file]. Retrieved from https://class.waldenu.edu

Elliott, L. (2007, June 08). Use these two forms to analyze your stakeholders - Page 1027920. Retrieved January 18, 2017, fromhttp://www.techrepublic.com/article/use-these-two-forms-to-analyze-your-stakeholders/1027920/

Portny, S. E., Kramer, B. E., Mantel, S. J., Meredith, J. R., & Shafer, S. M. (2007). Project management. Chichester, United Kingdom: John Wiley & Sons.

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